Aweconomy: a movement for a New Economic Imagination
How can we transition from an economy based upon physical extraction and depletion to an economy rooted in awe, meaning and non-material value.
Awe offers us a means to prepare populations for long term visioning, transformative imagination and public engagement in climate, economic and social futures.
Awe is a powerful futures literacy tool that fosters mindset shifts, openness to transition, collective and individual imaginations.
Designing with awe to sense and shape climate conscious futures.

The Challenge
Our economy cannot continue in it's current form. It's consequences are more apparent and inescapable.
Endless growth vs planetary limits
Exhaustion, burnout, disconnection
Unsustainabnle, inequitable, extractive economic structures
Ecological breakdown, mental and physical health crises, digital alienation
Imagine an Alternative
An economy rooted in awe, meaning and non-material value
Experience over extraction
Fulfilment over consumption
Regeneration over exploitation
Considering other forms of value, a moment of presence, a shared story, a transformative experience
Internal Experience (attention, reflection, emotion)
External connection (nature, beauty, community)
Physical/digital synthesis (immersive, conscious, non-extractive tech)

Strategic foresight Use Cases
Foresight fueled workshops
Scenario mapping, awe-signal tracking and speculative design sprints
Weak signal scanning
Using awe traacking as a radar for emerging values, technologies and behavioural and societal shifts.
Visioning Exercises for Net-Zero Futures
Engaging stakeholders in embodied, emotionally resonant future scenarios.

Incunabula
This is a beginning, I am Niall Smith an On Purpose Fellow based in London in the United Kingdom a father of three boys hoping to be part of a shift in understanding and creating value to the benefit of all kind.
Build together
This is an open call for coalition and collaboration, whatever your background and skills the new economy will need to work with and for you. At the moment no one knows what that looks and feels like.
Contact us
E-mail: hello@aweconomy.earth